(VTC) Microbusiness Marketing Leverage Initiative is a grant program offered by the Virginia Tourism Corporation which opens in June 2024 with awards up to $5,000 for small businesses.
This grant program offers reimbursements to amplify existing marketing investments, necessitating a focused, research-driven marketing strategy aimed at boosting tourism in Virginia.
Key Marketing Areas: Tailored towards small businesses and marketing efforts during the shoulder season (September to May).
Eligibility Criteria: Open to small businesses in the tourism sector with 20 or fewer full-time equivalent employees, including boutique retail, restaurants, food trucks, small attractions, craft breweries, distilleries, wineries, boutique lodging and B&Bs, as well as events that specifically target shoulder season visitation.
For more information, visit https://www.vatc.org/mmlp/